Logo for a Korean online furniture store. I chose this font to reflect minimalism and airiness of the brand. The first three characters make up the word “home” in Korean and is pronounced as jip. I twisted the pronounciation tad bit to zip as a play on words with home and zipcode.

Bridge 2 Freedom is a residential nonprofit reentry program that provides mentoring, job readiness, life skills training to incarcerated individuals during their release process. I chose this font to signify seriousness, resilience, and strength of those making a conscious decision of embracing a second chance. I wrapped the text using a shape of a bridge reflected on the bottom, to signify the making of different choices from the past.

This is the first rendition of my personal brand for my more playful creative endeavors. I used the letters of my name to create a silly smiley face using brighter, saturated colors to bring the feeling of lightheartedness, playfulness; while using this font to show structure and organization.

The Flora is a product photography studio that combined their love of photography and plants. As the product and plants can vary in color or topic, I chose to use a simple, elegant font in black, as to not compete with the photography. In addition, the letters H and L combined creates an outline of a vase filled with water.